Product Placement!!

The latest trend in advertising is to make it, well, less advertorial. The tendency is to move away from in-your-face ads, where the product is the star, to mini-movies­ or quasi-documentary vignettes that feature "real-life scenarios" with the product hovering in the background. Some would argue it's a sort of "art imitating art imitating life" scenario, where adverts are imitating the practice of product placement.

Many artists now have videos with products in and it isn't often that you'll find one with none. 

Nokia Lumia phone in Kelly Clarkson's video for People Like Us.

She also uses a BMW Z4.

In the video for Mika's new song 'Popular Song' he has a Sony Experia Smartphone.

As well as the phone he has a Mini Coupe Cooper S car. 



He is not the only one to have a car in his video. Cars are among the most popular products placed in music videos.


The Saturdays used a Citroen DS5 in their video for 30 Days. The also had Rimmel mascara.


Katy Perry uses a Lamborghini Murcielago in her Waking Up In Vegas video.


Jenifer Lopez uses a Fiat 500C in her music video for Papi.


Melanie Fiona has an Infiniti convertible in her video for 'Watch Me Work' in addition she also has Quadruple Formula 1 World Champion Sebastian Vettel as Infiniti sponsor him so it 
is added endorsement.


The Pussycat Dolls have Campari Alcohol in their video for Hush Hush, as well as this they have a Nokia Mobile Phone and a set of Beats by Dre.


Jessie J also has Beats by Dre in her new music video for It's My Party, she has the recently released Beats Pill and a set of Beats headphones.


The Black Eyed Peas have an Ice watch in their music video for The Time (Dirty Bit)