Make up and costume are two of the main things that help portray the genre of a music video to an audience. For example the pop/punk genre is immediately identifiable by the dark colours and rebellious looks of the artists.
Alternatively to this hip hop music is associated with over sized clothing and a lot of 'bling' this gives the artist persona of them being gangster and people will always recognise regular people who dress like this as hip hop too.
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