Sponsorship helps bands become even more known around the world. The companies that sponsor them also benefit as more regular people will be likely to go out a buy the items that the band is endorsing.
Recently many more artists are endorsing brands to make them more known and to bring in more money.
Lady Gaga for example has just began starring in an advert for O2 in the UK. She has signed a deal allowing O2 customers priority access to her brand new album ARTPOP 6 days prior to it's general release date of 11th November 2013.
Similarly to this One Direction also recently starred in an advert for Pepsi in the US. They starred alongside a famous american football player too. This shows that all kinds of celebrities have sponsorship.
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