Distribution is key to an artists success as it is down to the distributors as to who and how many people will be able to get hold of the music.
Many record labels distribute the music videos of their artists directly to sites such as you tube, however some make the decision to go through music video sharing websites such as Vevo, in turn Vevo then distribute the videos to you tube.
Many artists have their own Vevo channel on you tube specifically for the distribution of their videos to the general public.
Monday, 4 November 2013
Sunday, 27 October 2013
Companies Sponsoring the band!!
Sponsorship helps bands become even more known around the world. The companies that sponsor them also benefit as more regular people will be likely to go out a buy the items that the band is endorsing.
Recently many more artists are endorsing brands to make them more known and to bring in more money.
Lady Gaga for example has just began starring in an advert for O2 in the UK. She has signed a deal allowing O2 customers priority access to her brand new album ARTPOP 6 days prior to it's general release date of 11th November 2013.
Similarly to this One Direction also recently starred in an advert for Pepsi in the US. They starred alongside a famous american football player too. This shows that all kinds of celebrities have sponsorship.
Recently many more artists are endorsing brands to make them more known and to bring in more money.
Lady Gaga for example has just began starring in an advert for O2 in the UK. She has signed a deal allowing O2 customers priority access to her brand new album ARTPOP 6 days prior to it's general release date of 11th November 2013.
Similarly to this One Direction also recently starred in an advert for Pepsi in the US. They starred alongside a famous american football player too. This shows that all kinds of celebrities have sponsorship.
Tuesday, 22 October 2013
Make Up/Costume!!
Make up and costume are two of the main things that help portray the genre of a music video to an audience. For example the pop/punk genre is immediately identifiable by the dark colours and rebellious looks of the artists.
Alternatively to this hip hop music is associated with over sized clothing and a lot of 'bling' this gives the artist persona of them being gangster and people will always recognise regular people who dress like this as hip hop too.
Alternatively to this hip hop music is associated with over sized clothing and a lot of 'bling' this gives the artist persona of them being gangster and people will always recognise regular people who dress like this as hip hop too.
Product Placement!!
The latest trend in advertising is to make it, well, less advertorial. The tendency is to move away from in-your-face ads, where the product is the star, to mini-movies or quasi-documentary vignettes that feature "real-life scenarios" with the product hovering in the background. Some would argue it's a sort of "art imitating art imitating life" scenario, where adverts are imitating the practice of product placement.
Many artists now have videos with products in and it isn't often that you'll find one with none.
In the video for Mika's new song 'Popular Song' he has a Sony Experia Smartphone.
As well as the phone he has a Mini Coupe Cooper S car.
He is not the only one to have a car in his video. Cars are among the most popular products placed in music videos.
The Saturdays used a Citroen DS5 in their video for 30 Days. The also had Rimmel mascara.
Katy Perry uses a Lamborghini Murcielago in her Waking Up In Vegas video.
Jenifer Lopez uses a Fiat 500C in her music video for Papi.
Melanie Fiona has an Infiniti convertible in her video for 'Watch Me Work' in addition she also has Quadruple Formula 1 World Champion Sebastian Vettel as Infiniti sponsor him so it
is added endorsement.
The Pussycat Dolls have Campari Alcohol in their video for Hush Hush, as well as this they have a Nokia Mobile Phone and a set of Beats by Dre.
Jessie J also has Beats by Dre in her new music video for It's My Party, she has the recently released Beats Pill and a set of Beats headphones.
The Black Eyed Peas have an Ice watch in their music video for The Time (Dirty Bit)
Many artists now have videos with products in and it isn't often that you'll find one with none.
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| Nokia Lumia phone in Kelly Clarkson's video for People Like Us. |
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| She also uses a BMW Z4. |
In the video for Mika's new song 'Popular Song' he has a Sony Experia Smartphone.
As well as the phone he has a Mini Coupe Cooper S car.
He is not the only one to have a car in his video. Cars are among the most popular products placed in music videos.
The Saturdays used a Citroen DS5 in their video for 30 Days. The also had Rimmel mascara.
Katy Perry uses a Lamborghini Murcielago in her Waking Up In Vegas video.
Jenifer Lopez uses a Fiat 500C in her music video for Papi.
Melanie Fiona has an Infiniti convertible in her video for 'Watch Me Work' in addition she also has Quadruple Formula 1 World Champion Sebastian Vettel as Infiniti sponsor him so it
is added endorsement.
The Pussycat Dolls have Campari Alcohol in their video for Hush Hush, as well as this they have a Nokia Mobile Phone and a set of Beats by Dre.
Jessie J also has Beats by Dre in her new music video for It's My Party, she has the recently released Beats Pill and a set of Beats headphones.
The Black Eyed Peas have an Ice watch in their music video for The Time (Dirty Bit)
Monday, 21 October 2013
Social Media!!
It is important for any artist to have a social network where they can get in touch with fans and show their appreciation of the continued support they get.
Instagram is another main player in the social network world. Many artists and celebrities use it as a way to let their fans have a visual insight into their lives allowing them to become closer to their favourite artist by seeing the things they like and seeing things from the artists point of view.
Twitter is the main site for such interaction, hundreds of celebrities have verified accounts. The two artists with the most followers are Lady Gaga with 40.2 Million followers and Justin Bieber with 46 Million followers. Due to these stars being among the most popular in the world we decided as a group that we would make a Twitter account for our group which is @Real_Autumns due to our name being Autumns Abandoned.
As well as twitter Facebook is right up there as one of the main ways for artist/fan interaction. Facebook unlike twitter allows for actual videos to be uploaded and for competitions and apps to be used allowing the fans to enter competitions and such things. This is why we've also created a Facebook page for our band. We have also set up an event, it is the launch of the single name, this is something many other artists do so that fans have something to look forward to.
As well as twitter Facebook is right up there as one of the main ways for artist/fan interaction. Facebook unlike twitter allows for actual videos to be uploaded and for competitions and apps to be used allowing the fans to enter competitions and such things. This is why we've also created a Facebook page for our band. We have also set up an event, it is the launch of the single name, this is something many other artists do so that fans have something to look forward to.
Instagram is another main player in the social network world. Many artists and celebrities use it as a way to let their fans have a visual insight into their lives allowing them to become closer to their favourite artist by seeing the things they like and seeing things from the artists point of view.
Some other websites that aren't as popular with celebrities themselves, but more so the fans are Tumblr. and MySpace.
Wednesday, 16 October 2013
Music Industry!!
Purpose of Music Videos:
The purpose of a music video is to give fans the chance to witness the narrative of a song visually or the performance of the song by the artist. They are also used to help the promotion of the single and the artist which in turn increases revenue.
Where are Videos found:
Music videos can be found on a variety of different platforms from Youtube, to multiple television channels. Websites of the artist are also popular places for music videos to be uploaded. The video site Vevo is the main place which videos from worldwide famous artists are uploaded and often have their own channel on youtube specifically for the upload of their music videos through vevo. The are other platforms such as Tumblr and Facebook which also regularly contain music videos.
The purpose of a music video is to give fans the chance to witness the narrative of a song visually or the performance of the song by the artist. They are also used to help the promotion of the single and the artist which in turn increases revenue.
Where are Videos found:
Music videos can be found on a variety of different platforms from Youtube, to multiple television channels. Websites of the artist are also popular places for music videos to be uploaded. The video site Vevo is the main place which videos from worldwide famous artists are uploaded and often have their own channel on youtube specifically for the upload of their music videos through vevo. The are other platforms such as Tumblr and Facebook which also regularly contain music videos.
Main TV channel's who stream Music Videos:
Monday, 14 October 2013
Research Into Website Builders!!
Wix.com:
This is a cloud-based web development platform that allows users to create professional HTML5 websites and mobile sites, through the use of a series of online "Drag & Drop" tools. This is an easy to use website and allows the creator to choose from a selection of templates including a band option, this is the most likely option for us as a group as we are making a website for a band in particular.
Moonfruit:
This is a UK-based web hosting company. It employs a website construction tool called Sitemaker, who's intention is to make the creation of websites a simpler task, whilst providing total design control to make sure that the users can create a website that is 100% their's.
This is a cloud-based web development platform that allows users to create professional HTML5 websites and mobile sites, through the use of a series of online "Drag & Drop" tools. This is an easy to use website and allows the creator to choose from a selection of templates including a band option, this is the most likely option for us as a group as we are making a website for a band in particular.
Moonfruit:
This is a UK-based web hosting company. It employs a website construction tool called Sitemaker, who's intention is to make the creation of websites a simpler task, whilst providing total design control to make sure that the users can create a website that is 100% their's.
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| Screen shot of wix.com with band and singer site templates. |
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| Screen shot of moonfruit.com with some templates. |
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