Star Image/ Audience Appeal!!

The star image is another vital aspect of music videos. 

Andrew Goodwin says that: The creation of character identities for stars provides a point of identification for the audience/spectator which is especially important when lyrics often lack depth.

This means that the audience will be more likely to identify the artist themselves instead of identifying them from their lyrics. 

Madonna's star image, in particular, is something that it is constantly evolving to fit with the music industry as it in turn evolves. For example her style and persona has changed since the 80's when she first came to prominence, as opposed to now where she is dressing like someone that is a lot younger than her would, just so she fits in with the latest styles of the industry.

Madonna in the Lucky Star video in 1983

Madonna in the 90's, we see a visible change as she has altered to keep in with the evolving industry.

Madonna in her 2005 video for Hung Up, again she's updated her look.