Intertextuality is key during the creation of music videos as it links to references in a media form that are based upon another media form. For example, in Lady Gaga's music video, Bad Romance, there are several forms of intertextuality. The first is the white costumes which are taken from Max's costume in 'Where the wild things are' as well as this the dance routine is based on Michael Jackson's world famous 'Thriller'. Another example is from Kylie Minogues music video, 'Can't get you outta my head' in which she takes inspiration from Madonna's music videos when doing a robot like dance routine. Also Madonna's music video for 'Material Girl' was based upon Marilyn Monroe's performance of 'Diamonds Are a Girls Best Friend' from the movie 'Gentleman Prefer Blondes' which was released 31 years prior to the music video.
Whilst looking for the Material Girl video I came across a comparison someone had uploaded to You Tube so I have embeded it to my blog as it proves my previous point clearly.
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