As our genre is hip hop mixed with pop punk, I decided to look into these separately to determine the conventions of each genre, to make our music video a combination of these or to completely subvert one of the genre's.
Hip Hop-
I looked into hip hop music videos by the group the Beastie Boys. In this particular video they are parodying themselves. This music video shows some conventions of stereotypical hip hop music videos, for example the low angle shots with the artist singing down to the camera and the hand gestures towards the camera when singing. These are conventions we wish to avoid as we want to veer towards the pop punk feel of our genre when creating our music video.
Pop/Punk-
This is the genre we will be concentrating on more so when we create our video as the idea we have come up with fits this genre better than it does the hip hop genre. Artists such as Avril Lavigne are good people to be looking at as she is the same genre as our track is.
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