Andrew Goodwin's Theory!!

In lesson we learnt about the theorist Andrew Goodwin. The key parts of his theory are:
1. Music videos demonsrate genre characteristics (e.g. stage performance in a rock video, dance routine in a pop video)
2. There is a relationship the lyrics and the visuals.
3. There is a relationship the music and the visuals.
4. Need for close ups to sell the artists from the record label, artists may develop motifs.
5. Frequent notions of looking (screens within screens) and particularly voyeuristic treatment of the female body.
6. There is often intertextual reference (to films, tv programmes and other music videos).